Is something wrong with the new Microsoft logo

Ateneo Innovation and Entrepreneurship "New ideas create more and better new products and services; create more wealth."

Microsoft just changed its logo very recently and is subject of hot debate among critics.  Is it successful?  Or is it a failure?

What should be the guidelines for making logo?

One of the first step in creating a new business is start with:    l.  a unique and compelling product concept    2.  a unique name/logo.

Your product/your brand must stand out.

Entrepreneur.com - what do you think of the new MS logo?

Other Companies that are Entrepreneurial

Jack Welch, the former boss of GE cut down GE from a mammoth goliath to a collection of entrepreneurial companies (but now Jack Welch has retired, what is the future of GE?  Are there creative ideas coming in?)

Apple too is very entrepreneurial with Steve Jobs, former boss who went AWOL back on the saddle.  Name its market busting products:  Iphone, Ipad, Itunes, innovating new products and business models as well. (I stands for innovation?)

Jorma Ollila transformed Nokia, a maker of cables and rubber boots into a cellphone giant.  Now its President, Olli-Pekka Kallasvou wants to make Nokia an internet company (it now has Ovi platform.  But Nokia is no longer "the cellphone" in the Philippines.) It works very closely with some 4,500 small suppliers.

Procter and Gamble is farming out its R & D (concentrating on brand management?) It even sold its IT department in the Philippines!

Microsoft, the big tree, the anchor companies, gives livelihood to some 750,000 small companies (which are probably entrepreneurial and inventive?)

                                        














"Innovation is creating value from existing resources." "Entrepreneurship is creating something from practically nothing"