Some Suggest DOT motto should be -"I Chose the Philppines"

Innovate or Die!

 Some sectors in the society are not happy with "Its More Fun in the Philippines.", the new DOT slogan, positioning statement in international market.

Some prefer "I Chose the Philippines"  (they mispronounce it  Echoz in the Phil.!!!?)  Will this trend well with  third sex tourists?

 "New ideas create more and better new products and services; create more wealth."

DOT, an AD copycat?

The Ateneo Graduate School of Business Advantage

 The DOTs ad campaign, for the second time got into a copycat dispute.  It is alleged to have copied Poland and Swiss old ad campaign.  It is black eye for me saying Filipinos are more creative and not behind innovation.

We have many creative guys and ad agencies who can think of some creative imitation or origs.

We at DOT should be working harder at creativity.

Here is the link to news on alleged ad plagiarism:

philippines-tourism-second-copycat-ad-row-

"New ideas create more and better new products and services; create more wealth."