NU 6- Jane Labarrete - tawatawa leaves for dengue

Tawa Tawa Plant, A Cure for DENGUE? During the rainy season, we all witness an increase in the cases of Dengue. A simple fever can actually turn out to be your worst nightmare because of its early symptoms is very similar to ordinary fever we all experience once in awhile. Recently, a couple of my friends were rushed in the hospital diagnosed with dengue, some had it twice already,  ofcouse hearing stories left and right can only make you worry and panic every time you experience a sudden increase in your body temperature.  I can't help but to be scared  but reading the book of Genesis that states that every cure can be found with the plants around you, I remember a family friend recommending "tawa-tawa" plant something he recently learned when his son had dengue "twice". Spending too much in hospital bills because of it and going through it twice was difficult so a Doctor recommended this plant to him and have tried to increase his son's platelets. Good thing it worked! Imagine, spending thousands in the hospital and getting the cure from your backyard can be so amazing! It can save a life and save your pocket as well. True enough!  according to the article I've read, The government's medical researchers have embarked on a new study to determine if there is science in the claims that the plant called "tawa-tawa" has therapeutic properties.             Many Filipinos say tawa-tawa (Euphorbia hirta) is a cure for dengue and tuberculosis. Some doctors frequently interviewed on popular health programs on radio have noted the curative effects of tawa-tawa, but none has categorically said that the plant indeed has medicinal value. To settle the matter, the Philippine Council for Health Research and Development (PCHRD), the research and development arm of the Department of Science and Technology (DOST), is looking into claims that tawa-tawa has antiviral and anti-inflammatory properties and that it can increase blood platelets, vital in the treatment of dengue, a fever that has rising cases, especially among children, in some parts of the country.3 < what can you further with this discovery?> By: Jane Labarrete Source: http://business.inquirer.net/53341/dost-to-test-%E2%80%98tawa-tawa%E2%80%99-as-cure-for-dengue-tuberculosis

NU 12 #1 by Jane Labarrete

Something NEW NUVEND PACKS-back Packs that DISPENSE INNOVATION….           Since, I’ve been in the field of advertising ever since I graduated from college, whenever I see my clients spent millions in advertising or I plan how they should spend their advertising budget I wish it was my own money but seriously I was always thinking how many hungry stomach can be filled or how many shoes could it have been if it was my money (hahaha! Selfish me) just to get across the message they want to express to their consumers. Most of them are so aggressive and do a lot of intrusive and expensive TV executions just to persuade people to buy their product. YES it is effective, but of course seeing one (1) 30-seconder commercial that costs millions of producing it and another hundred thousand for airing it one time wouldn’t be enough to convince you and me to buy it- so they spend more, not just on TV but also below-the line activities… Is there a cheaper way of doing that? YES, this morning I happen to browse some of my friend’s friend profile (definitely we are not related and to tell you I am not staking! haha) but it was a business idea that caught my attention here’s the photo. I believe this is the fist in the Philippines- it’s a mobile vending solution. Just imagine I believe it has the potential to grow and it’s a cheaper and efficient way of attention grabbing attention of consumers that instead of heavily advertising in TV without any assurance of product trial  the innovative product marketing and vending systems is intended to integrate different marketing tools through a MOBILE PACK DISPENSERS, just imagine a cute guy carrying a backpack dispenser on his back with BRANDING and instead of consumers asking for samples the guys with backpacks comes to you to try it.  It’s intrusive and more aggressive. The product, NUVENDPAKS can be used for cold draught drinks, can or pet bottle drinks, packed food & snacks, and other goods. It’s a sophisticated takatak boys but this time with brands on their backs. Having this idea, it saves a lot of companies money because they don’t have to pay large rental fees on malls for sampling but the samples can go about anywhere. DEFINITELY this can be a big HIT in the future. This is definitely something new and innovative. I can't believe back packs can be so innovative that it can be a tool to induce trial to a lot of consumers.  by: JANE LABARRETE