Showing posts with label CTG. Show all posts
Showing posts with label CTG. Show all posts

Wednesday, November 9, 2011

NU5: MICRO-DIRECT POSITIONING SYSTEM (MDPS)

MICRO-DIRECT POSITIONING SYSTEM (MDPS)
By: R090205 (CTG)

Global Positioning System (GPS) is a system which is widely used nowadays especially in almost every mobile phones and even cars to track their directions to their destinations. Google Map and Google Earth use GPS to scale areas across the globe in 2D or even 3D view, including descriptions, of the roads, different establishments, etc.

The author imagined if this GPS can also be applicable in a much smaller scale. Have you ever experienced being frustrated looking for your missing things inside your house or car when you need it most? Have you ever experienced roaming around a large mall, let us say SM Mall of Asia, looking back and forth for a certain establishment, spending so much time, only to find out that it was just around the corner just because you are not familiar with the place even you seek the help of a mall directory? Being the boss, have you ever felt the need of tracing the whereabouts of your sales, marketing and delivery personnel, etc. in the field even they are submitting sales or service reports?

With all of these in mind, the author thought of a system that can address the said concerns. The author would name it as Micro-Direct Positioning System (MDPS), a system which is quite similar to GPS, however, instead of using satellites revolving around the earth, this system will use tracking devices installed to triangulate and know the specific position or location of certain things, person, establishments, etc.

The MDPS will use microchip that can be placed virtually anywhere and anything which can be traced by the tracking devices. This system can also be in the form of applications installed on mobile phones.

MDPS may be used on the following:

1. School
    • In Harry Potter movie, they use the Marauders Map for them to know where to go and who is coming. This inspires the author to actually think of this new idea.
    • The microchip can be embedded in the school ID that must be worn inside the school premise at all times.
    • The MDPS in schools can be used by the Administration to track the whereabouts of the students. Hence, some violations by students may be avoided like cutting classes. The system can also be used in tracking and locating the whereabouts of the school personnel and instructors.
    • The students can also use the system on locating their rooms and other school facilities by using the applications installed on their mobile phones. This will be very useful especially during the first day of classes and the student is not yet familiar on the school premises.
    • The system can be used in the libraries, wherein the microchip will be embedded in every book or reference material so the user can locate the specific shelf and location of the needed book or reference material.
2. Mall
    • Just like with the application of MDPS in school, mall goers can locate in an instant by using their mobile phones the establishments or store they need to go.
    • The system can also be used as a directory in which the user can know the details/description of different establishment such as the products and services they offer, promos, prices of their products, etc.
    • Mall goers can also track available slots on the parking area using the MDPS.
3. Office
    • The microchip can be embedded in the company ID that must be worn inside the office premise at all times.
    • The MDPS in offices can be used by the Managers to track the whereabouts of the personnel especially those who are on the field like sales, marketing and delivery personnel.
    • The system may also be used to track the office tools like stapler, puncher, etc. to avoid spending so much time looking for it when you needed it, which is commonly happening in an office set-up.
4. Theme Park/Coliseum
    • The system can be used as directory for theme park. You will know exactly where you are standing upon using this system.
    • Just like with the other applications, this system can also be used in a coliseum in which you will know the location of your seat even without the assistance of the coliseum staff.
5. House/Car
    • MDPS may be used to track the things inside our homes or cars which are commonly misplaced like remote controls, eyeglasses, keys, etc. Wow 4 (di ba overkill- cost benefit)
The applications of MDPS can be considered limitless. The system is perceived the best tracking system of all time. 

NU6: FUN & FEAR THEORIES: PROPOSALS AND IMPROVEMENT

FUN & FEAR THEORIES:
Proposals and Improvements
By: R090205 (CTG)

Upon browsing the Facebook, the author came across with a video that inspired him to come up with more creative ideas. The video, about piano stairs, is one of the ideas of Thefuntheory.com. It shows how the piano stairs changed the behaviour of the people to use the stairs instead of the escalator. Because of the fun way using the piano stairs, more people tend to use the piano stairs than the escalator. The piano stairs help the people to have simple exercise through walking while having fun.

Fun theory is an initiative of Volkswagen in which they believe "that something as simple as fun is the easiest way to change people's behaviour for the better."  This made the author think of more ideas and propose improvements to some existing theories.

1.     Red Carpet Photo Shoot Stairs
    • The purpose of this idea is the same with piano stairs, but instead of using piano keys with sound on the stairway, the stairs will be covered with red carpet so people can feel the prestige and glamour walking on the red carpet, just like during Red Carpet Premier of a blockbuster movie.
    • Just like celebrities or royalties, people can pose for a picture at the end of the stairs that will be shown on a monitor placed directly in front of the stairs.
    • Sound of applause or drum roll maybe added for more fun.
    •  This may be installed inside the malls so people may opt to use the stairs instead of escalators or elevators. In this way, people will feel better not only because of the feeling of glamour and prestige, but also they did a simple exercise through walking without them even noticing it.  4 Wow
2.     Sporty Garbage Bin
    • One fun way to motivate people to throw their trashes properly on garbage bins is through this sporty garbage bin.
    • Filipinos love basketball. The idea is to incorporate playing basketball in throwing trashes on the garbage bin.
    • The garbage bin will be designed like a basketball game in an arcade.
    • When someone threw trash on the garbage bin, the bin will respond with a sound effect like "three point shot!", "nice shot!", "ring less," etc.   
    • Every throw or "shot" will have corresponding scores, so people will be encouraged throwing more on the garbage bin.
    • This sporty garbage bin will not be limited to basketball, hence, this can be modified and relate to other sports like football, soccer, baseball, etc. 4
The author admits that the fun theory might only be effective at certain extent. This gives more room to think of other ideas that might be well suited for Filipinos. What makes Singapore a very successful country is the discipline of the people. Just imagine Filipinos having the same discipline as people in Singapore, how successful Philippines could be. This led the author in coming up with the idea of using the same way as Singapore does, giving appropriate amount of fear to people so they will follow the law. Thus, Fear Theory is created.

Fear theory is somehow the opposite of fun theory. This is something that will create changes to people's behaviour for the better through "fear."

1.     MMDA/Police Officer Real-Life Replicas
    • Let us admit, most of the people especially motorists are conscious on following the law if there are law enforcers around. This fear theory would make people believe that there are law enforcers present where in fact it is just a replica of them.
    • For example, in Commonwealth Avenue, 60kph is strictly imposed and motorists follow the law knowing that there are monitoring devices used to check the speed of vehicles passing this road. This only proves that people follow the law if someone is monitoring them.
    • The idea is to put as many as possible replicas along with real MMDA/Police Officers, so people would not know who is real and who is not. As a result, people would rather follow the law so as not to commit any violations.
    • Police officer replicas will be placed to crime prone areas to create fear to lawless criminals and to prevent them from making their evil plan.
    • Of course, the places where the replica will be placed must be a secret between the officers only. 4
2.     CCTV Camera Replica
    • CCTV cameras nowadays are quite visible to those establishments who can afford the system.
    • CCTV camera system is quite expensive and not everyone can afford this kind of system. Thus, the author proposes the idea of putting up fake CCTV cameras. These cameras would look like real CCTV cameras so it would be hard to identify it with the real one. 4 Deception
Whether it is Fun Theory or Fear Theory, both work to change people's behaviour for the better. Fun Theory is proven effective based on studies. Fear Theory, as the author's proprietary idea, still has to be proven. The author prays that Fear Theory will emanate to fruition just the same as with Fun Theory.

Wednesday, September 28, 2011

NU 6 by CTG, Serendipity Walk

Serendipity Walk
by: R090205

Ever since before, I was fascinated by the fact that many food kiosks have been successful food business. Anyone who wishes to venture into food business with small capital to invest, food kiosk is the one suited for this requirement compared to putting up a restaurant which needed higher capital thus exposing to a higher risk. Many of these food kiosks are usually located at high volume traffic of people like supermarkets, movie houses, bus and LRT/MRT stations and malls. As I observed, many of these food kiosks are innovated street foods before such as fish balls, popcorn, cotton candy, taho, siomai and even green mango/singkamas with bagoong which is a very recent concept.

I remember these foods when I was still young in which these were being sold only by vendors roaming house to house. I was motivated to wonder of other concepts that are not yet offered in the market. So as I roam around a certain mall, I thought of the following ideas for a food concept:

1.      Makisushi Rolls Pinoy Version

Japanese food inspired suited for Filipino taste with different varieties of Filipino dishes such as adobo presented in makisushi rolls.

2.      PutoPao

Puto inspired by siopao presented in well-presented packaging with different flavors.

3.      Bananaque and Kamoteque

The ordinary bananaque and kamoteque that are not on sticks instead will be offered as finger foods.  These will be sliced on bite size.

4.      Ice Buko and Ice Candy with various flavors

The well-known ice buko and ice candy are no longer be found nowadays. These products should be relaunched and repackaged in such a way that these can attract new market especially kids nowadays who are not familiar with these and at the same time those people who used to patronize these products before.