What your logo/type tells the market about your company?

Ateneo Innovation and Entrepreneurship "New ideas create more and better new products and services; create more wealth."

Repost from Entrepreneur.com | by Kevin Allen | August 11, 2013

A lot says the author;  it tells about the brand and the direction of the company.  The color, the font, tell much about the direction and character of the company.  So choose your logo well because it can differentiate you in the market place and can sell your products well.

Is something wrong with the new Microsoft logo

Ateneo Innovation and Entrepreneurship "New ideas create more and better new products and services; create more wealth."

Microsoft just changed its logo very recently and is subject of hot debate among critics.  Is it successful?  Or is it a failure?

What should be the guidelines for making logo?

One of the first step in creating a new business is start with:    l.  a unique and compelling product concept    2.  a unique name/logo.

Your product/your brand must stand out.

Entrepreneur.com - what do you think of the new MS logo?