An Ateneo Graduate School of Business Advantage
The groups were tasked this week to come up with product design and prototype, as part of the goal of creativity activities, that are tools of entrepreneurs. Entrepreneurs are those, according to Dr. Morato, who come up with new ideas and products. Other entrep guru like George Gilder says, entreps are those who make the world forever new, and do it by taking aggressive action.
Group l came with Healthy Whey (good name, part of good product design, having a good name). Group 2 came up with a powdered margarita concoction. The nice thing about this that the R & D Manager of GSM who is the part of the group, let us in the corporate or the GSM way of R & D product development,. It is a new learning. He gave example of the typical big company new product development.
I would like to think that for the R & D manager. he can develop similar line of products for GSM (the company) or go on his own with such products. Some of the pictures:
The various margarita formulations
The measuring device, flasks from the R & D lab
The various samples and score sheet for taste and odor test
The alak men - the wine testers/tasters
Group I with their Healthy Whey
Group Case Analysis of MC2
Which group would have the most number of new business opportunity options? Group 2 did it well and had 20 options. Group 1 went by way of intermediate steps.
