What your logo/type tells the market about your company?

Ateneo Innovation and Entrepreneurship "New ideas create more and better new products and services; create more wealth."

Repost from Entrepreneur.com | by Kevin Allen | August 11, 2013

A lot says the author;  it tells about the brand and the direction of the company.  The color, the font, tell much about the direction and character of the company.  So choose your logo well because it can differentiate you in the market place and can sell your products well.