20/80 sales principle

Ateneo Innovation and Entrepreneurship "New ideas create more and better new products and services; create more wealth."

From Entrepreneur.com bookstore

The idea is gleaned from the 80/20 Marketing by Perry Marshall.  The foreword tells of the work of Tim Ferris who advocated the 4 Hour Workweek.   This is the one of the works on the "Principle" of results based living.  You can work less and have happier and fuller life.

Your best customer are your existing customer.  If you can sell more to them, then your work will be less and you results will be more.

Some sad truths:    only 6% of the countries of the world own the wealth;

of the 10 richest person in the world, the top 3 has the most;

80% of the results come from just 20% of the performers;  it pays to hire the very best performer

It is not the normal bell  distribution curve.  It is the long tail...

80/20 sales and marketing