The Ateneo Graduate School of Business Advantage
The DOTs ad campaign, for the second time got into a copycat dispute. It is alleged to have copied Poland and Swiss old ad campaign. It is black eye for me saying Filipinos are more creative and not behind innovation.
We have many creative guys and ad agencies who can think of some creative imitation or origs.
We at DOT should be working harder at creativity.
Here is the link to news on alleged ad plagiarism:
philippines-tourism-second-copycat-ad-row-
"New ideas create more and better new products and services; create more wealth."
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1 comments:
why would DOT spend so much in trying to change the slogan for the Philippines? they could just concentrate on advertising more on the old slogan and feature and develop more tourist spots in the Philippines not just the old ones like Boracay or Intramuros. "It's more fun" slogan is nice though. Ano kaya kung "Wow Philippines! It's more fun here". haha..
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