Are Air Travelers: Every Juan or a PAL?

The Ateneo Graduate School of Business Advantage

There is a interesting battle of airline ads great ideas addressed to airline travelllers.  One calls the fliers "Every Juan (One)".  But the resurgent airline (the first in the industry) calls the flier a "PAL"  It is boasting of full service and at much lower fare for both domestic and foreign travels.

This battle is good for customers.

We are happy for PAL for being back in the game, despite wounds from recent labor dispute.  I decry the bad mouthing and lack of understanding of the difficulties of the employer.

Congratulations to PAL.  I flew again PAL after 3 long years.  Well because of their l2 days of Christmas promo.  Those who complain about the lack of amenities:  snacks, free newspaper etc, complain new more. There is a solution.  Your PAL  (I am not a pal of PAL, a publicist, just a blogger making an impartial observation)

"New ideas create more and better new products and services; create more wealth."