Friday, June 17, 2011

Creative Ideas Must be Unique

One of the test of a new idea is that it must be unique.  It must be different.  I must find its way into the morning news.

It is the principle being used in SEO (search engine optimization).  The google spider web crawlers searches the contents of website for unique items. Then the unique items are reported.  However, if the same item is written, it is a common thing and is therefore ignored by the spiders.  For the spider to visit your site again, you must continue to publish/post items that are UNIQUE AND DIFFERENT.

The same test must be applied to new ideas:  it must be unique and different.  If it is imitated, then unique improvements must be applied to the idea.  Otherwise, the idea/suggestion can not stand the test of creativity.

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