Reality Bites - Doability

Some students inquired as their group was doing a creative activity exercise as to whether the idea should be exucuted?  I said yes.  A creative idea must, as all business ideas must, stand the test of DOABILITY.  Otherwise, the idea can't go beyond the confines of the bathroom/

Yes the idea must always be doable. It must be feasible.  Test of feasibility.  And before we call the business plan feasibility study. Or a doability study.