Most good jokes are lateral thinking type. (Here Jon Santos lecture to AGSB faculty on Humor and Comedy helps. You start with the set up, and then there is the punch line (which is contrary to the set up..break up from the logic)
The idea of getting new ideas from unrelated industries (thinking out of the box) random words, brainstorming are inspired by lateral thinking.
"Innovation is creating value from existing resources." "Entrepreneurship is creating something from practically nothing"
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