Most product designs and concepts are: customer centric (they start and end with the customer in mind) and are solutions to problems, delays, that piss you off or the customers .Because of this, entrep wannabees when they are overwhelmed by the sheer number and variety of products and services that are spewed out by fellow entrepreneurs daily.
There is no perfect product. The customers' want and need change frequently, capricious if you may. The customer is a constantly changing moving target. That changing need create dissatisfaction with the existing product and service and hence for a new product.
Thus a blockbuster today but has been a tired product tomorrow.
One solution of a new product is to fend off imitators. The best way to fight copycats is not in copyright/patent court battles but in r and d labs and design rooms. Make the present product obsolete as it is launched
"Innovation is creating value from existing resources." "Entrepreneurship is creating something from practically nothing"
There is no perfect product. The customers' want and need change frequently, capricious if you may. The customer is a constantly changing moving target. That changing need create dissatisfaction with the existing product and service and hence for a new product.
Thus a blockbuster today but has been a tired product tomorrow.
One solution of a new product is to fend off imitators. The best way to fight copycats is not in copyright/patent court battles but in r and d labs and design rooms. Make the present product obsolete as it is launched
"Innovation is creating value from existing resources." "Entrepreneurship is creating something from practically nothing"
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