I am going to be a wedding sponsor today for a former entrep student. In the wedding invitation it was indicated that we should consult the wedding registry in the couples name in a mall. When I did I saw that it was a great service for the sponsors and the the to be wedded couple:
l. The couple has a gift wish list. So in a way they can avoid duplication of gifts (this usually happens in a an unregistered wedding);
2. They gift wrap for the giver the gift free;
3. They deliver the gift to the event venue free. Hence there is no need to carry the gift, especially if it is bulky
4 It does churn in a lot of business for the mall: birthdays, anniversaries, etc.
Great idea. What new idea will they think of next?
"New ideas create more and better new products and services; create more wealth."
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