NU12 #2 Smartphone Friction Charger by Marty Dagdag

NU 12 #2

Topic: New Product/ Product Improvements: 

Smart phone / iPhone Friction Charger

by Martino Rafael T. Dagdag                                                                 

    SPEntrep S10         

Introduction:

Last week I was looking around for an iphone charger/ battery extender when I came a cross a round battery extender, the cylindrical design made me think that it was meant to be shaken like a flashlight to generate frictional energy, unfortunately it was not. But, then this gave birth to a great NU for me.

Product Development:

I thought of 2 ways the friction charger can be conceptualize in 2 ways, the first by shaking a cylindrical tube to create friction to be converted into energy, using the same principle as a battery free flashlight. And second by pressing a lever a number of times to again create frictional energy. The benefits of this product is that it consumes less electricity and it is portable for instances when you run out of battery and there are no available outlets around.

The design follows a simple, minimalist concept which is trending with apple and other new electronic gadgets, a green and red led bulb is installed to alert the users if the charger has generated enough frictional energy to charge your devices.

Primary Target Market:

"On the go" and application-heavy, smartphone users.

Distribution:

The designs can be sold in apple stores as one of their featured third party products. Another distribution point are other computer / gadget specialty stores or via online stores.

Mock up:

Below is a mock up oh how I envisioned the product.

left: shake model, right: grip model 4