NU 12 #3
Topic: New Product/ Product Improvements:
Convertible Cake Box to Serving Plates
by Martino Rafael T. Dagdag
SPEntrep S10
Introduction:
For this NU, I would like to acknowledge Group 3 and Marta Fretheim for the inspiration: with the birthday cake, after class, Marta invited those who were still around for cake. For those who got together, we ate the cake at Starbucks across the school, funny enough Starbucks allowed us eat the cake in their store and use some utensils even if it wasn't purchased from them upon buying drinks. But what if they didn't allow, What then?
The problem was where to eat? We did not have plates to serve the cake in or utensils. Then it hit me- if there was a way to use the box the cake came in?
Product Development:
A cake box is made of cardboard printed on the outside and plain on the inside. Both sides are laminated for added durability. The box is also segmented in panels for easy assembly inside the store.
The idea is to corrugate the box by panel: cover, sides and base to form serving plates the panels would be roughly 3x4 inches, enough to fit a slice of cake.
The front flap also doubles as a cake knife when cut.
Positioning:
"Celebrate anywhere!"
This is the marketing strategy that Bakeshops can work on. Celebrations don't end after the blowing of the cake, everyone gets to enjoy the cake. But for celebrations lets say at a park, school or places where there are no plates or utensils available. The convertible cake box is what they need.
Mock up:
Below is a mock up oh how I envisioned the product. 4
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