For my serendipity walk, I went to MRT Ayala Station to observe the behavior of the people using the facility. As I was doing this, I also observing the behavior of customers eating at two Siomai Kiosk. The area composed of several kiosk, fast food chains, novelty stores and a bank. This is a hot area for business due to the number of commuters using MRT.
I sat down in front of the drug store and started to take notes. Here are a couple of business opportunities for a busy area.
Massage Place. When commuters are tired and no time to go out of their way, a good massage place will help them release the tensions of work. They can operate from lunch until the end of the MRT operations.
Temp Storage Facility. if you are carrying too many baggage but don't have the place to store them. A temporary storage facility such as a locker type can be rented out and the customer will have the key.4
Day care center. For working families without someone to look over their children during their work, a day care center may be the best solution for them. For a reasonable fee, parents can leave their children while they work in their offices in Makati.
Park and Drive. For drivers who doesn't want to use their cars during traffic and they need to go somewhere, they can drop their vehicles at the station and take the MRT. When they get back, they can ask the care taker to get their vehicle just like valet. 4
Expand the MRT Facility. By expanding the facility, it can hold more business and organize a food court instead of mixing with the terminal lines. This will bring more revenue to the facility.
NBI clearance kiosk. Lately, the NBI kiosk in one of the malls is having some issue. By relocating it to the MRT station, more people can avail this.4
BPO Recruitment Office. The BPO industry is very competitive. There is a kiosk located in the station. Without interaction from a warm body, it is likely to fail. By having a recruitment center in one of the free areas, it can get more possible candidates to join their company. The MRT is very accessible.4
Customer needs. By observing each customer, they most likely to avail a service or product that will serves their purpose.
Getting a piece of the pie. If you see a business with long lines, chances are they will look for another to meet their busy schedule. An example of this is the Siomai kiosk. Before Master Siomai came into the picture, Siomai House dominates the area. Now, they are competing against each other.
Using convenience. Convenience is one of the driving forces of the customer. If the service is convenience and made it easy for the customer, there is a high possibility of good business generated. Example is the NBI clearance. If you already have a previous copy, it can easily verified in the kiosk and make a print out. 4
Creating business opportunities is easy when people open their minds. They also must have the interest and drive to follow through with their ideas. It is only the first step in realizing what you want to do with your life. Magaling. Maraming ideas.
By R100092
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