Tuesday, October 25, 2011

NU6 by LK, Sell items on TV; directly

NU6: Sell items on TV; directly
By M080037

Walk around malls today and you'll discover that Internet TV is now here. Appliance stores showcase a Sony TV with Internet capability using Google's Android Operating system. Recently, Steve Jobs' biography reveals that one of his visions is to revolutionize the TV the way he did the computer, the music player, and the mobile phone. Specifically, Jobs wanted iPhone, iPad, MacBook, and iPod to be seamlessly connected to the TV. He wanted it simple, elegant, and, ofcourse, luxurious. You can watch videos stored in your iPad or MacBook, listen to music in your iPod's iTunes, while your AppleTV is connected to a set of wireless speakers.



It is exciting how this idea will change how watching TV is done. It's interesting how Internet providers will adapt to this technology. Needless to say, to watch videos on Internet TV, you will need a speedy connection. Otherwise, you will just get impatient waiting for the video stream to finish buffering content.



Apple TV only lets you buy movies from Netflix or from apple store. You can watch it on any TV that can be hooked up to the apple TV box. Or, you can by a big ass Apple LCD and hook your apple TV box to it. How will Apple redefine how TV viewing is done? For now, the technology that is here is Google TV; which is what Sony has running underneath their device.



You can hook up Cable, Satellite, DVD, HD DVD, Xbox, and other gaming consoles to Sony's Google TV the same way these devices can be hooked up to a regular TV. You can pull up multiple screens in case you need to read about a topic or tweet about a movie you're watching. Well, you can do that better by having your mobile device, netbook, or tablet while you watch; seemingly less complicated than pushing lots of controls to do the same. But it would be entirely different if Google TV automatically knows and adds the channel, cable provider, and the movie that I am watching. Example, you are watching CNN's "Revealed" feature of Mr. Arroyo or Manny Pacquio, and wanted to tweet about it and post it to your wall. If Google TV already adds the excerpt and the link or channel to your tweet, it would be real sweet, won't it? For now, Google TV doesn't do that yet. That is something they will have to work out. People would rather tweet using their phones or laptops than fiddle with the remote's tiny qwerty keyboard.


Another upside is you can Google and look at maps using Google TV. No GPS on the TV set, there's very little use for it; but Google TV knows your location based on your Internet connection.



A map on the TV is great; you can look up the world while watching a feature of Rome's conquests. You can even search the net while watching; check out Wikipedia, or check out the name of Bond's new leading lady.



A lot of men get caught in the couch watching TV about 20-30 hours per week; about four hours or more a day; maybe even more on Sundays. While watching, your mind flies around lot's of topics and interests from book titles, to food, to gadgets.



One of the features that is lacking in Google TV as of now is an Applications Store. The convergence of TV and the Internet will make online stores more profitable. Imagine this: People's interest is spiked by a commercial, a link is shown at the bottom to fire up an application developed for your online store. The Application saves your credit card information and delivery address so you can buy with least resistance. The Application showcases your products neatly and can be tiled, sorted, reviewed, etc. Much like Amazon but is inside a Google TV App that can be downloaded for free. Here is an opportunity for the neophyte pinoy entrepreneur; quite a new business idea, because this effectively creates a new market that anyone can tap into. You can sell gadgets from any store, hire a logistics service from XEND or DHL, get a payment gateway from BDO or any other merchant and you have your own store that's on GoogleTV. Post a few blog reviews, some product sites elsewhere, participate in 2 or 3 forums and you get quite a good ranking in Google.com's Philippine site searches. You can be the next millionaire without spending too much because you can get products on consignment. 4

LSK


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