New Product Design/Name

"Innovate or DIE"

Elsewhere at the Slideshare, and in the blog, there are posts on new product design. I have oft repeated that a good new product design solves a problem or a need. It need not just be new. Newness is not everything.

Part of good design is good product name.

l.  The product must convey the products MVP;  what it can do.  E.g.  Permaglaze, Unlicall and text, text and call are good  product names Aunt Lucia, Mang Edongs are not. Maki Pinoy says it all

2.  The product name must be easy to pronounce and remember.  Yxnxm are bad names.  Ickxy? (Shell, Apple, IBM)

Yuck probably.

3.  Alliteration makes it easy for customers to remember product names.  Thus mega mall.  (Robinson? Green hills)  Bawang Baboy,  Gerrys Grill, Pampangas best?

Be sure you have great product name for new products.  It may mean making it or not;  great sales or no sales




"New ideas create more and better new products and services; create more wealth."