NU 12 # 2 by Daniel Berroya - Ube greenhouse farm at GSC

Ateneo Innovation and Entrepreneurship

Nyel berroya

NU # 2

Dalisay Sweets (green house sourcing)

Dalisay Sweets is a food manufacturing company which I work with. Having been in the business for more than a decade; our experienced sales and technical division, know how to find the products our clients need. Premium quality and good business partnerships are what set us aside from the other food manufacturing companies. As we strive to reach more of the global market; Dalisay Sweets guarantees world class quality products and services at very competitive prices. The company is a customizer of fruits and vegetables.

"Climate Change" truly affected our sourcing since the business deal mostly with fresh and perishable fruits. In fact, our Gantt chart for fruits is not consistent anymore in terms of seasonality. The company takes advantage of the low-priced of fruits every season especially for Purple Yam or UBE. Purple is one of our best selling products yet the hardest to source-out because of long period of planting/harvesting, highly perish-ability and high pricing. It will grow only in a stable tropical weather condition. This is our challenge lately because of low/weak supply due to strong and consecutive typhoons which destroying the root crops of our suppliers nationwide.

The core values of our company are food safety, consistency, competitive-pricing and sustainability to all our valued clients. This is the reason we provide an excellent service and maintain being the most preferred food-customizer in the food industry. Sustainability tests our limits on how we can supply continuously the requirements of our clients with current Philippine weather condition. The company explored importation from neighbouring countries but our goal is to support locally sourced raw materials. We came up to a solution of "green housing" which is already proven and tested in USA and Japan. Green housing is by controlling or managing the temperature condition in a enclosed area wherein hasten the harvesting and control supply. With green housing, supply will not be an issue anymore and all of the Purple Yam handling challenges for our company will be solved. We will also have price control advantage due to supply in the period of off-season. We will have tie-up with DTI, DOST and Department of Agriculture to educate properly our chosen suppliers. As a start, we may have our own green housing project then eventually share our knowledge to our chosen supplier for a bigger scale. With this, we are not only solving the company's dilemma but helping our local suppliers. It is hitting two birds with one stone.

We're planning to put up the 1000 square meters greenhouse plant at General Santos where cost of living is so inexpensive. The soil is virgin and rich where UBE can grow abundantly. DLOH (direct labour and overhead) is also cheap so that most of the investment will be into equipment and facility. We'll be expecting three harvest a year versus the traditional harvest of once a year. The total harvest will be up to 50,000 kgs of total UBE raw material. Total investment is 20M-50M for the project alone which ROI expected in 5-8 years. On the positive side, there will be continuous supply which we can take advantage of price on off-season period. Outside the greenhouse plant is the manufacturing plant so that raw material can easily turn to final goods and ready to be delivered to Dalisay Sweets clients.   4

 "New ideas create more and better new products and services; create more wealth."