Nu12 - #4
What pisses you off at the mall?
"Mapplication" – a smart phone map application
There are a lot of really big malls here in Manila. And I find it really easy to get lost or loose direction. There is no real system or organization of the shops either. Unless you spend a lot of time in the shopping malls there is no way of knowing what shops are in the mall and where to find them. Since I did not find any map of powerplant mall I went around to see if there are any maps in the other malls and found a couple in Greenbelt. But not nearly enough, there should be maps placed around the malls on all levels and by all entrances. I find shopping at the malls here in Manila very time consuming and often I end up leaving, its just not worth it.
Since the big malls like Power plant, Mall of Asia, greenbelt etc. are fairly expensive one can assume that most of their client owns a smartphone. This is why I would suggest the malls to create a mall application including all shops, restaurants and cinemas. The application would also use the phone GPS in order to track the customers exact location. With this app the customers can now just type in a category of shops or a specific shop and get the location and the way there, including distance and estimated time walking there. There would also be maps accessible of the whole mall in order to get a better overview. This map would have color codes for the different shop categories and floors.
A lot of people with smart phones have internet on them as
well, however I noticed that there is already free wifi in most malls. This is already a good start so that all of their customers can easily download the app when arriving to the mall and start using it right away. There should also be information about the application (preferably besides a traditional mall map) at all of the entrances. 4 <one such thing is sidewalk ads apps or proxiwoo>
This would make the shopping a lot easier and convenient for the mall customers.
Best regards
Marta Fretheim
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