NU12 #7 “Puede na Yan”Culture critiqued by Marty Dagdag

NU 12 #

Topic:New Way of Thinking/ Attitude 

"Puede na Yan"Culture critiqued

by Martino Rafael T. Dagdag                                                                 

    SPEntrep S10         

In July 15, 1890, Jose Rizal wrote "La Indolencia de los Filipinos" or the Indolence of Filipinos. He cites that the humid climate and contentment of a simple life of Filipinos has lead the Spaniards to think that we are lazy. The Spanish government also abused the farmers, which was why trade went down. These were some of the reasons why Jose Rizal concluded that the Philippines has not progressed

112 years have passed and the indolence of Filipinos has evolved to a phrase we hear so often "puede na yan" or "that will do". 

The phrase "pwede na yan" is often used to satisfy oneself or a colleague on the progress or a satisfactory, minimum requirement is reached. 

Another form of the phrase is "pwede pa yan" or "that can still do". This usually refers to objects that may have problems but still work. in order to avoid replacement or maintenance costs. People say "pwede pa yan"

While "pwede na yan" and "pwede pa yan" are acceptable in achieving standard limits. It dampens brand image and product quality. Instead of aiming for the best, people are aiming to meet minimum requirements

The "pwede na yan" and "pwede pa yan" culture can be observed in small and medium enterprises in the Philippines. Attention to detail will give you hints if an establishment has this culture. Examples are ununiformed products, dirty delivery trucks, unorganized files, and temporary quick fixes to machines that become permanent- (think of how many times you see cloth or electrical tape used to cover a pipe leak.  

In production, workers only produce to satisfy production quotas, while it is satisfactory to the company, looses potential efficiency.

In quality control, a product reaching minimum limits of a standards may not be as effective as a product hitting the median standards.

In marketing, there are companies take marketing activities as costs, as a result of this, marketing efforts become unattractive and unnoticed, thus defeating its purpose.

Why am I stressing the change in this culture? I believe that we have to change our mindset, that to be the best, we have go beyond satisfactory.

The Effect of changing this culture to a premium mindset will yield better customer loyalty, better quality goods, better brand image.3