ENTREPRENEURSHIP : Prof. Jorge Saguinsin
MBAH 10B
December 15,2012
NU 12 …………………….. NEW PROCESSES AT WORK
My company started as importer & supplier of rebuilt US Brand tube ice making equipment. Our clients are existing ice plant owners who wants to upgrade their equipment or toll processing owners who wants to produce their own ice instead of buying expensive tube ice from suppliers. During testing of completed machines, tube iced produced would just be discarded or either given away to neighboring offices or small stores for personal consumption.
Residents of Taytay and some towns of Rizal are not so familiar with tube ice but block ice, except for some establishments and fastfood restaurants. We were just the 3rd ice plant in the province of Rizal, and the 2nd tube ice plant, thus we started introducing tube ice. This prompted us to offer something new out of the old.
Because of the demand, we converted our testing area to a fully equipped and sanitized ice production area. We installed water filtration system to offer "Purified Tube Ice", assigned a bagging area, as well as storage freezers /cabinets for packed ice for retailers.
Ice machine operators who are assigned exclusively for ice production , instead of the previous technical operators whose attire are stained with oil & grease, are in white uniform with rubber boots and cap. We also added work hours to two shifts since orders and pick-up of ice would be either as early as 5am or as late as 6pm.
Thus a new product and process of making use of what used to be discarded end product into a very profitable product to help sustain the company. 4
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