NU12 by Mike Ligayo - Business knowledge radio station

Prof. Jorge,

Below is my 11th NU12 (replacement for the jatropha entry).

Regards,
Michael Ligayo

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BIZ RADIO

I was driving through SLEX the other day when heavy rains suddenly poured near the San Pedro exit. To reduce my fear of the rains and occasional thunder and lighting as well as the tension that other cars and trucks are giving me, I opened the radio in the hopes of finding something nice and probably worthwhile to listen. Unfortunately, you only hear three things – bad / sad news and commentaries, music and love life problems. While it is true that some of these can be worth listening to, of course, depending on the situation where you are into, I would like to find something new. This is when the idea of the "Biz Radio" comes to my mind.

"Biz Radio" is a radio station (preferably in the FM band where there are a lot of yuppie listeners) solely dedicated to spreading the knowledge of business. It can have programs such as:

·       Success stories of entrepreneurs

·       A series on new business knowledge and techniques such as blue ocean strategy, freemium, etc (instead of radio drama, for say a week or two per topic) where a professional / expert can talk about it

·       A talk on topics such as branding, operations, problem solving, performance evaluation, etc. done by experts on such fields

·       New business opportunities

·       Technological innovations that can be used in business

·       Product or service releases

·       Business news such what is happening on the stock market, mergers and acquisitions, company announcements, etc. (can also add an analysis of these news especially on how it can impact specific businesses)

There are a lot of other programs that can be introduced by such a radio station. It can bank on the fact that taking an MBA or training courses on these topics can be very expensive and can be timing-consuming. Since not everyone has the resources or the opportunity to attend such, the programs on this radio station can be very beneficial from the simple sari-sari storeowner to the CEO of a multi-national company. The ordinary employee can learn a lot of new things while driving or being stuck in traffic. This way, business knowledge will not be rare and the radio station can make it a common language of the Filipino.

One may ask, however, as to the means by which the station can survive financially. Obviously, much like any other radio station business, advertising will play a crucial role. Here are some ideas:

·       Advertising of new products / services

·       Promotion of training such as those from Business Coach, Neville-Clarke and many others

·       Possibly "pay-per-listen" for the very expensive topics (it can provide certificates as well)

·       Advertising from schools such as the Ateneo CCE

 It must always be remembered that business knowledge can be shared to all and of course, can be used by all. So next time you tune in to your favorite station, why not start by clamoring for a business-related program to start with?  (a very mall market just l% of total population)   3