What is in a name by Sara Blakely - Entrepreneur.com video

Ateneo Innovation and Entrepreneurship





Some rules/guides in naming a product: l. The name must convey the USP/value of the product or what the product does. Does a Coat Saver for an economical paint would be better than Ecocoat, or Ecopaint (or the latter would be better? 2. The name must be short and memorable 3. Avoid x, q, or other difficult to pronounce consonants or alphabet. 4. The name must have alliteration (repeating/recurring sound as Nikon, Mitsubishi, Nissan, Canon)  "New ideas create more and better new products and services; create more wealth."