Mike Michalowicz -finding good name for your business

Ateneo Innovation and Entrepreneurship






This is a video from Michael Michalowicz, the author of Toilet Paper Entreprneur and he gives advice on how to find good business name.  A good name draws in customer/prospects;  a bad name can turn off, drive away potential customer.  Be sure you have  a good name.

Not only a start up a good name, but a name they can trust and they can be loyal to...(Thus integrity is important for that good name for that name to be sustained.).

Good name is the start of a marketing game called branding.







 "New ideas create more and better new products and services; create more wealth."