Monday, February 11, 2013

NU 12 by Campus Queen - Nutrition QR codes

qr Nutrition code
(campus queen)

I am a sucker for diet, calorie counting and nutrition. I recently lost 35 pounds and I don't     intend to gain them back in the next few months. Good thing many food in the market have front of pack labels, although these still need to be improved. But in the restaurants, including the fine-dining ones, we have no idea how much actually we are taking in.

So, I thought of qr nutrition labels. The qr code or the quick response code is the trademark for a type of matrix barcode which was first designed for the automotive industry in Japan. This is faster, has greater storage capacity as compared to the standard barcode. The information that can be coded include numerical, alpha numerical, byte/binary.

What if each menu in the restaurant has a corresponding qr nutrition code, containing the number of calories per serving, and the nutrition facts? And since, it has greater capacity for storage, you can also get data on health benefits or bad effects of overconsumption of that particular dish!

All you have to do is install an application with a qr-code scanner on your cellphone that can read the displayed code. The code will then be converted to URL, directing the phone to the site associated with nutrition data thus providing specific information!! 4











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