Saturday, May 12, 2012

Fwd: 3 Great Ways To Drive Traffic To Your Web Site

Here are some great ideas to bring new and more traffic to your sites.  More traffic means more suspects.

More prospects;   more customers.

---------- Forwarded message ----------
From: Business Thrival <deniseandjynell@businessthrival.com>




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Issue # 92 - May 11, 2012
Dear Jorge,

In today's world, a beautifully designed web site may be great for your company's image, but it doesn't mean anything if you don't have traffic (or "visitors") that see your web site.

You may think that it will cost a lot of money to generate a lot of traffic to your web site. Well, the good news is that you can drive a considerable amount of traffic to your web site by leveraging the power of third party sites without spending a dime.

In today's Main Essay, I talk about three free and easy strategies you can implement to drive traffic to your web site.

In the Check It Out section, you will learn about the easiest and fastest way to get hundreds of local business owners to call you and to hire you for your marketing expertise.

In the Quick Tips section, you will learn how to boost your energy level, how to introduce your mind to a new concept, and how lift your spirits by planning ahead.
 
We hope you enjoy this issue of the Business Thrival Newsletter.

Cheers,

Jynell Berkshire
Associate Publisher
Business Thrival, Inc.

  

3 Great Ways To Drive Traffic To Your Web Site
By Jynell Berkshire


Driving traffic (or "visitors") to your web site is one of the most critical aspects of having an online presence. You may have a beautifully designed web site but if people do not know who you are or cannot find your business online than it really doesn't matter.

Unfortunately, many business owners believe that they must invest a lot of money through paid advertising to develop an online presence. However, there are various ways you can drive traffic to your web site without spending a dime.

So, let's look at three free and easy strategies you can implement to drive traffic to your web site.

Strategy 1:  List Your Business in Google Places

Today, more and more people search for businesses online than anywhere else. So, it is extremely important to list your business in the search engines, especially the king of all search engines, Google.

More and more people use Google to search for local businesses, instead of phone books. And when you perform a search at Google with a query that includes a city name, there is a good chance that Google will automatically pull some of the Google Places Listings into the search results.

Thus, if you want your business to show up in local searches, you should list your business with Google Places. You can literally create a listing within minutes and it doesn't cost a thing. You simply log in to your Google account or, if you don't have one, you can create a new account within seconds.



To create a new Google Places business listing, you must specify a mailing address and a local phone number. However, if you work from home or you are a mobile business, you can specify a "service area" in the sign up process and choose to hide your physical address.

Google Places allows you to update and manage your physical business location information to appear in Google Maps, other Google search results, and associated Google properties.

Google also allows you to optimize your listing by entering in your services or products, uploading images or videos. You can also further customize your listing, such as through specifying your service area, brands you sell, how to find parking, and more.

In fact, to improve your changes of having your Google Places listing show up high in the listings, you should encourage reviews of your business, show off photos (with key word friendly tags), and upload videos.

By simply listing your business in Google Places and then making an effort to build out your listing with some good content and reviews, you can attract new local customers and improve your online presence.

Another way for Google and other search engines to send traffic to your web site is to create a blog on your web site.
Driving traffic to your web site increases your opportunities to attract new customers.

If you're a local marketer, then you'll want to stop what you're doing and watch this timely presentation on…

The Easiest and Fastest Way To Get HUNDREDS of Local Business Owners to Call You and To Hire YOU for Your Marketing Expertise.

Watch this video now.

Attracting new clients is the #1 need for any local marketing expert or agency, and my friends Ryan and Laura have figured out the secret.

Clients will CALL YOU, and the actual "selling" process only takes 16 seconds.

Go check it out now while it's fresh on your mind.


Strategy 2:  Create A Blog On Your Web Site

A great way to interact with your current and future customers is by adding a blog to your web site. A blog allows your company the opportunity to discuss important news and information quickly and cheaply. It also allows you to be seen as an authority in your industry, which in turn results in increased customer trust and respect.

And as an added benefit, search engines such as Google love blogs that are updated regularly. The reason that search engines love active blogs is because the content is always changing, and user interaction is encouraged through comments from readers.

And by providing great content, people will want to share it with others. Take us for example. Denise and I post each issue of our Business Thrival newsletter on our blog page at http://www.businessthrival.com/blog. We do this for two reasons.



The first and foremost reason we publish our newsletter twice per week on our blog is so people who visit our web site can see all the great content that we publish to help entrepreneurs. This allows our valuable subscribers (like you) to easily check out any of the past issues at any time.

The second reason, although selfishly, is to help our web site rank higher in the search engines. Google and other search engines often sends us free traffic to those pages on our blog when someone is searching in a search engine for content that is related to the topic of the article.

In other words, if someone enters a search term into a search engine that matches the words contained in one of our articles, then that article may appear in the search results and get visibility. How high it appears in the search results depends on a variety of complex factors that are outside of the scope of this article.

But if you use this strategy, make sure your blog has an opt-in to a free or valuable offer like in the above example from our web site. That will allow you to get the visitor onto your mailing list and build a relationship with them.

Strategy 3:  Article Marketing

Another great way to drive traffic to your web site is through article marketing. This is basically where you write various articles and distribute them through numerous article directories.

The benefits of article marketing are two-fold. First, article marketing not only gets visitors to read your articles, but also provides the reader with an opportunity to go directly to your web site to get more information about your business.

Second, article marketing can also help improve the ranking of your web site from the search engines.

But in order to actually get traffic from article marketing, you will need to list your web site in the author bio at the bottom of the article.

For more details on article marketing, see Issue #21 where Denise shares her favorite strategies for getting lots of free exposure for your business through article marketing.

With these 3 strategies, you can start to drive traffic to your web site today without any cost. You don't need to have deep pockets, like your competitors may have, if you know how to do it for free. All you have to do is simply get started. 

1.  If you have not listed your business in Google Places, then consider doing so to increase the visibility of your business online in local searches.

2.  Create a blog on your web site to interact with your current and future customers and to help your web site rank higher in the search engines.

3.  Create articles and distribute them to various article directories online.  Make sure to include a link back to your web site in the author bio field, which is explained further in Issue #21.
Let us know your thoughts on today's issue.
Post your comments here.

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Business Thrival, Inc.
10412 Allisonville Road
Suite 201
Fishers, IN 46038 USA
Toll Free: 888-579-9922
Fax: 877-579-9933

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We've all seen it, or felt it, at some point in our life; how just one moment of encouragement can change a life forever. It can be the greatest gift you'll ever give...or receive.

Click here to watch "Even Eagles Need A Push"
  
I thoroughly enjoy your newsletter. Thank you for the wealth of information that you share.

Christine
Body:

To boost your energy for the day ahead, eat a healthy breakfast. Breakfast gives your body nutrition and substance. People who do not eat breakfast have a tendency to have less energy throughout the day. Think about it. Breakfast is the meal after dinner. You eat dinner then go to sleep for the night. That is eight or more hours with out eating. Your body needs to be nourished in the morning as it has gone without for hours. If you do not eat in the morning, your body will not be able to produce the energy it needs for the day.

Mind:

Learning a new language introduces your mind to new concepts and new ways of looking at things. It is one of the best brain exercises with enormous benefits for your brain. Being bilingual can help to halt the age-related decline in brain function. Plus, it is a great communication tool when speaking with someone whose native language is not English.

Spirit:

Do you ever have a week that drags on and never seems to end?  Maybe your boss is nagging you, your kids may be getting on your nerves, or your "Honey To Do" list is getting longer. A great way to lift your spirits is to put something on your calendar that you can do in the next few days or week. For example, invite a friend to dinner to try out a new restaurant, go see a movie with your family, or even take a spontaneous long weekend to visit a place you haven't been before. The act of putting this fun activity on the calendar will give you something to look forward to.


  

 

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Business Thrival, Inc., 10412 Allisonville Road, Suite 201, Fishers IN, 46038© 2012 All rights reserved.

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