Edwin T. Dueñas NU12-Week 2
New Idea #2: Pinoy Ice Cream Shop
When you try to visit malls you can observe how Filipinos love eating ice cream. There is the usual grocery ice cream like Selecta and Magnolia, or stalls like Arce Dairy, FIC. There is growing number of gelato shops which also is gaining popularity in Metro Manila. Aside from this ice cream yogurt is also a trend nowadays. But one of the most notable brands of ice cream in the world and here in the Philippines is DQ Ice Cream. There shops are in Gateway, Ayala malls or in SM supermalls and people goes on queue to have a taste of this ice cream. Maybe it's because of the brand, quality, cost, taste or uniqueness.
I'm trying to analyze their product and as I evaluate it, it's not something difficult to do but I'm fazed why won't anyone try to compete in their specialty ice cream which is the blizzard. I tried to ask for suppliers of premix soft serve ice cream and suppliers of ice cream machines, they told me that it depends to the premix and the ice cream maker but it's possible to produce this kind of ice cream. If you are familiar with DQ Blizzard Ice cream, it has a unique texture of ice cream with different toppings on it. The difference is terms of the hardness of their ice cream, which they are proving by turning the cup of ice cream upside down without any spill or drop of the ice cream.
The plan is not to imitate DQ Ice cream but to compete for their specialty ice cream. By producing ice cream that has a lower cost than DQ but has a Pinoy touch with the flavors and toppings. Planned flavors and toppings will not be revealed in this paper for purposes of company secrecy. The Ice cream shop will provide new concepts on its store and its products. Once customers enter the shop they will be transformed to their ice cream dreams and fantasies. They will also be transported to their childhood days and for younger customers they will have a feel of being a child or teenager in the 90s.4
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