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From: Business Thrival <deniseandjynell@businessthrival.com>
Date: Fri, Apr 6, 2012 at 9:36 PM
Subject: Change With The Times Or Die
To: Jorge <jorge.saguinsin@gmail.com>
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From: Business Thrival <deniseandjynell@businessthrival.com>
Date: Fri, Apr 6, 2012 at 9:36 PM
Subject: Change With The Times Or Die
To: Jorge <jorge.saguinsin@gmail.com>
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Issue # 84 - April 6, 2012
Dear Jorge, Did you know that Amazon sells more books in a digital format than it does in a physical format? What was once the traditional way of visiting your local brick and mortar bookstore to purchase a book has now changed instead to never leaving your home and buying a book online. As technology continues to change how consumers make their buying decisions, businesses too must recognize that they need to change as well. If not, they will fail. A perfect example of this is the story about Borders bookstore. Borders failed to change with the times to offer consumers exactly what they wanted, unlike their rival, Amazon. In today's main essay, I will discuss three lessons you can learn by looking at how Amazon has changed with the times to grow its business. In today's Check It Out section, you learn more about one of the biggest developments since the launch of the web. If your business is not taking advantage of this hot and popular trend, you may be left behind. In the Quick Tips section, you will learn how to boost your energy level, how reading certain types of books can improve your mind, and how to lift your spirits by letting go. We hope you enjoy this issue of the Business Thrival Newsletter. Cheers, Jynell Berkshire Associate Publisher Business Thrival, Inc.
Change With The Times Or Die
By Jynell Berkshire We are know that trying to stay current with the most recent technology in the market can be daunting. This is especially true with recognizing what the hottest and most popular trends are in the market. Take for example what happened to Borders. Last year Borders, the second- biggest U.S. bookstore, filed for bankruptcy and closed more than 200 stores nationwide. Borders failed to recognize how online shopping, and the advent of e-readers, would change how people would read books. Instead of visiting a brick and mortar bookstore to purchase printed books, consumers today are opting to purchase digital books online. It is fast, convenient and can be done from anywhere. Amazon, on the other hand, is a much different story. In 1995, what started as a merger online bookstore selling hardcover and paperback books, Amazon has changed with the times. Today, as the largest online retailer in the US, Amazon has added movies, music, video, games, electronics, apparel, toys, furniture, hardware, cosmetics and more to its business portfolio. Its seemingly endless array of products crosses dozens of categories, and yet the most common misconception people have about it is that it only sells books. Sadly, many businesses fall fate to the same circumstances as Borders. They continue to do what they have been doing for years. They sell the same product in the same way year after year. And, fail to recognize the importance to diversify their product offerings similar to what Amazon has done. A business can learn three key lessons by looking at how Amazon has changed with the times to grow its business. Lesson 1: Diversify Your Product Offerings With Amazon, there are multiple ways to offer the same product for sale. For example, if you have a book, you can list the book as a physical product, in digital form as an eBook or even record it and offer it as an audio book. By changing the format, you can re-package and sell your products to millions of buyers every day who are looking for that one click buy. And it literally is a one-click buy since Amazon stores credit card information in a user's account. So, it's super easy for a buyer to add a product to his shopping cart. Just think, in 2007 when Amazon introduced the revolutionary Kindle, a wireless reading device, and began selling Kindle books, I bet Amazon never imagined that consumers would be purchasing more Kindle books today then all printed books — hardcover and paperback – combined. With over 950,000 eBooks, newspapers, magazines and blogs listed, buyers are flocking to Amazon's Kindle Store to buy products that can be read on Kindle e-readers, iPad, iPhone, iPod touch, PC, Mac, Blackberry and Android-based devices. Plus, Amazon makes it easy for you. Through Kindle Digital Publishing, if you own the right to publish content that you want to upload for sell in the Kindle store, you can self-publish an eBook in minutes by converting and uploading it from a variety of preferred formats. For every title that is sold, Kindle Digital Publishing pays you a royalty based upon two selected options. Another advantage to listing one or more of your products with Amazon is that all of your product listings will also rank higher in the search engines based upon the key words in your product name. Since Amazon has such a high page rank and credibility with Google and other search engines, your product page can get ranked faster and often higher than your own web site! And we all know, ranking higher in Google and other search engines means more people will see you, which means more potential sales. Strategically placing key phrases in your product title will help you rank higher for those key words in Google. The second lesson a business can learn from Amazon is how to leverage its fulfillment infrastructure for fast and reliable service.
Remember the Kindle announcement from Amazon that we've been talking a lot about this week?
It's one of the biggest developments since the launch of the web! And it could radically change your bank account if you make it work for you. Here's a short video from Vic Johnson that shows you how to take advantage of the window of opportunity. This won't last long (the video explains why)... Check it out right now. Lesson 2: Use A Product Fulfillment Service Amazon allows merchants to access its world-class fulfillment capabilities. Through its Fulfillment by Amazon service, Amazon not only allows you to store inventory in their fulfillment center but they also fulfill your orders. For example, when a customer places an order, Amazon takes care of the rest. Amazon packages and ships your products to the buyer. A customer can even combine your product with other Amazon items and receive Amazon's Super Saver shipping rates. Amazon will also provide customer service so you don't have to hassle with any overhead. This is a great opportunity for businesses to increase their sales by leveraging Amazon's fulfillment infrastructure. Another lesson that a business can learn from Amazon is how to leverage its online web store to reach more buyers. Lesson 3: Create An Online Web Store Amazon also provides a service to quickly create and maintain a web store through Amazon Services. Here you can build an online business through its self-service tool to launch and market promotions across different channels. Amazon even has built-in optimization where it feeds your products throughout numerous search engines providing an easy way for consumers to buy your products. Plus, you can get started selling your products immediately without any upfront costs for hardware and software as Amazon's web store technology is hosted in the cloud. There you have it. Three key lessons a business can learn by looking at how Amazon has changed with the times to grow its business. So, which would you whether be…a business like Amazon or Borders?
1. Research the market to determine what the hottest and most popular trends are in your industry.
2. Then take an inventory of your business to determine whether you are staying up with the hottest and most popular trends. 3. If you are not, then look at how you can diverse your product offerings. 4. Examine whether you are using fast and reliable product fulfillment services to increase the efficiency of your business. 5. If you are not, then consider using Fulfillment by Amazon service or another product fulfillment service. 6. Build a stronger presence online with your online web store. 7. If you do not have an online web store, look at using Amazon Services to create and maintain an online web store.
Let us know your thoughts on today's issue.
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Business Thrival, Inc.
10412 Allisonville Road Suite 201 Fishers, IN 46038 USA Toll Free: 888-579-9922 Fax: 877-579-9933
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Disclaimer: Business Thrival, Inc. only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we may receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this email should be considered as providing legal, financial, accounting or estate planning advice. While some of the authors may be attorneys who have discussed various legal, business and other concepts herein, nothing herein can be construed to constitute specific legal advice or recommendations. No communication by our company or employees to you should be deemed as personalized legal, financial, or estate planning advice. The social media icons contained in this newsletter were obtained from IconDock. |
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Thanks indeed for the useful tips you have been sending.
Albert
Body:
It's difficult at times to accomplish much more in the mornings than simply making it out of bed on time. But stretching your muscles is a great way to wake up your entire body and raise your energy level. By adding a few minutes of stretching to your morning routine, you'll experience the benefits of an increased range of motion, improved circulation, more muscle flexibility, and even some stress relief. Mind: Many people read bestselling books, but don't think about reading the classics. Reading the classics can improve your mind and give yourself an advantage. For example, when reading the classics you will come across many words that are no longer commonly used. Having a large vocabulary is like having a toolbox that is overflowing with tools of every shape and size. It sets you apart. Spirit: When you defend a position too vigorously, especially when it is just to "win" an argument, your ego can get in the way. This puts your mind in a rut, and you dig in deeper with each argument. Debate can be a valuable thing, but when the ego takes over, the mind closes off and it is difficult to accomplish a win-win solution. It is generally better if you set your ego aside and focus on understanding the other person's position too, and then just agree to disagree if you still end up being on opposite sides of the issue. |
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Business Thrival, Inc., 10412 Allisonville Road, Suite 201, Fishers IN, 46038© 2012 All rights reserved.
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Jorge U. Saguinsin
Angono, Rizal
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