Hi Sir,
Below is my 4th NU 12 paper. just let me know if the embedded pictures do not upload.
Thank you!
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Crisostomo, Kathleen Lizette C.
ENTREP
NU 12: New business ideas
I'm a HUGE bread person. I rarely eat rice and I get majority of my carbs from breads, particularly sandwiches. I always have a sandwich for lunch and will bring it with me wherever I have coffee, milk tea or juice with my colleagues.
Back in college, I remember a classmate buying a sachet of Cheez Whiz from a vendo machine in school. I was used to having the cheese spread in its regular glass bottle, so I thought it was cool to bring a small squeezable amount to spread to a sandwich. When I was browsing the net earlier, I saw that an innovation where you can squeeze and spread at the same time:
<a href="http://s17.photobucket.com/albums/b79/lengyistherealbombdiggity/?action=view&current=philadelphia.jpg" target="_blank"><img src="http://i17.photobucket.com/albums/b79/lengyistherealbombdiggity/philadelphia.jpg" border="0" alt="cream cheese"></a>
Then I remember seeing a glue-stick type butter in an email forwarded to me by an officemate:
<a href="http://s17.photobucket.com/albums/b79/lengyistherealbombdiggity/?action=view&current=butter_stick_type.jpg" target="_blank"><img src="http://i17.photobucket.com/albums/b79/lengyistherealbombdiggity/butter_stick_type.jpg" border="0" alt="butter stick type"></a>
When I went to Malaysia last month, I was surprised to see a tube version of a hazelnut sandwich spread:
<a href="http://s17.photobucket.com/albums/b79/lengyistherealbombdiggity/?action=view&current=Hazelnutspread.jpg" target="_blank"><img src="http://i17.photobucket.com/albums/b79/lengyistherealbombdiggity/Hazelnutspread.jpg" border="0" alt="hazelnut tube"></a>
New Business
Because sandwich preparation has now become easier for everyone, and with the event of more D-I-Y stores, I started thinking of developing my own "make-your-own-sandwich" concept store. This is not the common store where you just tell them what you want in the sandwich and wait for it to be prepared. In this store, you prepare everything from scratch by yourself and you pay by the weight.
First, the customer has to select the types of bread he prefers (wheat, white, foccacia, Panini, ciabatta, etc.). Then he selects his dressing, sauce, jam or spread using a dispenser similar to the one being used in frozen yogurt shops:
<a href="http://s17.photobucket.com/albums/b79/lengyistherealbombdiggity/?action=view&current=qooladispense.jpg" target="_blank"><img src="http://i17.photobucket.com/albums/b79/lengyistherealbombdiggity/qooladispense.jpg" border="0" alt="qoola pic"></a>
The customer then adds his desired toppings from a variety of fruits, vegetables, meats (cold cuts, tuna, chicken slices, burger, etc.) and other spices and toppings such as cheese. The sandwich is then weighed and the customer pays for the cost based on the weight indicated. Should the customer want to have the sandwich heated, pressed or grilled, he may request for it at an added cost. In this manner, the customer has more control on what and how much of each should be on his sandwich. This will also make the customer feel he is getting what he actually paid for, as opposed to the disappointment he can get if the sandwich he receives is not what he expected:
<a href="http://s17.photobucket.com/albums/b79/lengyistherealbombdiggity/?action=view&current=20962_1333707104345_1281066881_959368_1566073_n.jpg" target="_blank"><img src="http://i17.photobucket.com/albums/b79/lengyistherealbombdiggity/20962_1333707104345_1281066881_959368_1566073_n.jpg" border="0" alt="burger burger"></a>
Risks
The freshness of the ingredients, the cleanliness of the store and the safety of materials need to be monitored constantly. Chances are customers will actually get to touch the food items because they are creating the sandwiches themselves. There should also be personnel assisting each item category (bread / dressing, jam or spread / fruits and vegetables / protein / extra toppings); however, the customers will still put the ingredients in the sandwiches by themselves.
Admittedly, Philippines is a rice country and not necessarily a sandwich country. People may not necessarily think of sandwiches for lunch or dinner but this challenge will serve as an alternative for people on the go, particularly employees who have little time but more budget and flexibility to choose what to eat. Because they also created their own sandwich, they will be more comfortable knowing what really goes into what they are eating. How many times have we asked ourselves, how exactly did they cook this? 4
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