What Pisses You Off at the Mall? Parking!
NU 12 #3
Entrepreneurship
AGSB MBAH 10B H04
Sugar Scalpel
I think one of the most annoying and time consuming efforts going to a mall is finding a parking space especially during peak hours. This has been a problem getting bigger by the day because of our increasing population, a lot of cars nowadays which is increasing in numbers and malls which are also getting bigger and bigger but with parking spaces not proportionately adjusting to the increasing size of the malls, add to that the almost monthly "sale" being offered by those malls. The consequences of all these are costly in terms of our wasted, unproductive time waiting in line for parking space vacancies, wasted fuel, increasing air pollution due to the many cars idling while in line for parking and many more.
What i suggest is allow malls to post their available parking spaces online at real time. Since the availability of the monitoring system of parking spaces, we can now see when we enter mall parkings the available slots on what floor are available. This information can be posted online at real time so customers can view them before actually going to their preferred mall. What i suggest is make the available parking spaces be available for reservation by customers online. The process will be like this: I want to go to the mall at 1pm to 3pm to do my shopping for gifts for my kids. I then go online, look at parking spaces available, reserve a parking space for 2 hrs. at 1pm to 3pm, pay online via credit card, mall will reserve the parking space at the designated time. The policy of the mall shall be 2 hrs. minimum time for reservation at P100/2hrs. Customers shall come on time and will be given only 5 mins. waiting time after which the parking space will be given to walk in customers already in the mall. Mall managers will only allow vehicles to enter parking areas if they have reservations done previously online and allow entry of walk in customers only if reserve customers do not arrive within 5 mins. of their reserve entry time. This will encourage us to come on time, otherwise we wasted P100. In case the customer of the reserve parking space arrives on time and uses the parking space and at the same time exceeded the 2 hours reservation, he will be charged higher P100/hr for the excess time, as penalty for exceeding the time which would have been available to another customer and at the same time teach us to stick to our designated plan to buy gifts only in 2 hours as we previously want, teaching us to use our time wisely and avoid waste of time. In this manner, malls and customers can be more efficient with their time management, customers will be more precise with what they will do in the mall, parking spaces will be utilized more efficiently and mall will earn more while customers will be able to accomplish his/her task on time and more conveniently. 4
What i suggest is allow malls to post their available parking spaces online at real time. Since the availability of the monitoring system of parking spaces, we can now see when we enter mall parkings the available slots on what floor are available. This information can be posted online at real time so customers can view them before actually going to their preferred mall. What i suggest is make the available parking spaces be available for reservation by customers online. The process will be like this: I want to go to the mall at 1pm to 3pm to do my shopping for gifts for my kids. I then go online, look at parking spaces available, reserve a parking space for 2 hrs. at 1pm to 3pm, pay online via credit card, mall will reserve the parking space at the designated time. The policy of the mall shall be 2 hrs. minimum time for reservation at P100/2hrs. Customers shall come on time and will be given only 5 mins. waiting time after which the parking space will be given to walk in customers already in the mall. Mall managers will only allow vehicles to enter parking areas if they have reservations done previously online and allow entry of walk in customers only if reserve customers do not arrive within 5 mins. of their reserve entry time. This will encourage us to come on time, otherwise we wasted P100. In case the customer of the reserve parking space arrives on time and uses the parking space and at the same time exceeded the 2 hours reservation, he will be charged higher P100/hr for the excess time, as penalty for exceeding the time which would have been available to another customer and at the same time teach us to stick to our designated plan to buy gifts only in 2 hours as we previously want, teaching us to use our time wisely and avoid waste of time. In this manner, malls and customers can be more efficient with their time management, customers will be more precise with what they will do in the mall, parking spaces will be utilized more efficiently and mall will earn more while customers will be able to accomplish his/her task on time and more conveniently. 4
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