Sunday, March 24, 2013

NU12 #10 MBAH by Sugar Scalpel - dealing with smoking habit


New Products/Product Improvements: Cigarette Health Markers

Entrep AGSB MBAH 10B
Sugar Scalpel

Smoking harms nearly every organ of the body resulting to diseases that reduce the health of smokers in general. Smoking accounts for 443,000 deaths or nearly one out of five deaths each year in the United States, more than all deaths caused by HIV, illegal drug use, alcohol use, motor vehicle injuries, suicides and murders combined(Centers for Disease Control). So what can we do about it? As of now, there are several programs being implemented worldwide such as not allowing smoking in public places like school, public transport, hospital, buildings, and many others. Even when there are programs being implemented, smoking is still an ever increasing threat worldwide. 


I think we should re-evaluate our programs about reducing smoking and focus more on smokers themselves. We should focus on the psyche of the smokers themselves to be able to influence their behavior about reducing or eventually stopping this dreaded habit. One way of doing this is by putting health markers on every stick of the cigarette. We can put heart and lung figures on every cigarette stick and put a poison symbol at the most proximal part of the cigarette stick. In this way, smokers will see that as they are puffing and consuming the cigarette and the cigarette getting shorter and shorter, they will see that they are burning their heart & lungs and getting nearer to the poison sign which only means death. In this way, they will always see the poison sign every stick of cigarette they consume and hopefully realize thru psyche conditioning that continuing on consuming cigarettes will eventually catch up on them and "poison" or kill them sooner than they expected. 35

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