NU12#12 New product improvement by Nelle Canta

Ateneo Innovation and Entrepreneurship "New ideas create more and better new products and services; create more wealth."

New product improvement

 

Ladies love to change shoes as much as they want to change their wardrobes. We mix and match it with the clothes that we wear. Shoes are also one of the girl’s / lady’s bestfriends, as a lot of ladies collect different kinds of shoes. But ill-fitting shoes that give you calluses will make a shoe your enemy. I believe that a quality shoe doesn’t have to be overpriced. I have a shoe which is cheaper than other shoes but it is more comfortable to wear. I have seen some quick fix solutions like the gel stick-ons to protect the skin from having calluses.

I suggest that shoes should already have built-in gel stick-ons on the common spots where calluses develop. I have known a lot of ladies who are victims of ill-fitting shoes. Their shoes are all branded ones, costs around P4,000 or more. If you look at it, they look gorgeous with the shoes however, if they walk, some of them are not really comfortable. The built-in gel thingies will help them ease the irritation and the inconvenience of having an ill-fitting shoe.

This will help a lot of ladies who do a lot of walking and standing in their jobs. These are the emcees / event hosts, dancers, reporters, trainors, speakers. I believe that comfort is more important than trends. The shoes might be in trend, but you can’t stand wearing it for more than hour. Settle for good buys which will bring you comfort.