Thursday, March 21, 2013

NU12#1 New attitude, new paradigm (with revisions) - Nelle Canta

Ateneo Innovation and Entrepreneurship "New ideas create more and better new products and services; create more wealth."

New attitude, new paradigm.
Planet Earth has been existent for almost 4.54 ± 0.05 billion years based on evidence from radiometric age dating of meteorite material and is consistent with the ages of the oldest-known terrestrial and lunar samples. Whoa! Thanks to Wikipedia for that scientific explanation to get an accurate age of our dear Earth. Imagine how old and how long this planet has survived? The Earth has experienced a lot of wear and tear over the eons. Sadly, it has been abused with different kinds of pollution, elements, legal and illegal activities of humans which resulted to nature’s destruction. This made Mother Earth in need of a “total overhaul”, or shall we say a rebirth.
But when did we start to get cautious and concerned about the environment? After watching An Inconvenient Truth? After we have experienced a massive destruction from killer typhoons with major flooding and tsunamis? Well, this contributed a lot.
People are now starting to seriously change their lifestyle and habits not just to preserve Mother Earth but their health as well. The advertisements from the TV, Radio, Internet and print ads about caring the environment have also become a major influence in changing the people’s lifestyles. When you look around the malls, supermarkets, retail shops, different establishments, a lot of it bears the label, go green, green living or organic. This has also been an awareness campaign and an advocacy to improve the quality of living. There are also shops specializing in organic products and promotes green living. Entrepreneurs look for ways in making their products to be earth-friendly and contain natural ingredients that will not harm Mother Earth. Establishments are now doing away with the use of plastic bags and now encouraging the shoppers to bring their own bags. This help eliminates the production of plastics which can be harmful to our environment.
Organic ingredients are present in most of the “consumable” products being offered for green living. Food, Drinks, Make-up, cleansers, lotions, powders, soaps, beauty products and the list goes on. Even some shirts and underwear are made of organic materials. Organic stuffs are now becoming a “marketing ingredient” to the consumers who are into healthy and green living.
Green living is the new attitude of this era. The world is getting better as humans are getting smarter and cautious in taking care of the environment.
It doesn’t stop from being organic. Green living is an attitude. A new attitude that we practice as the Earth continues to recover. Green living also applies in the materials that we choose for our homes. Flourescent lamps instead of light bulbs, more windows so we could use sky light so less electricity for the light during the day.  Like how Ayala Land builds its homes. Sustainable living attributes in the materials that they use and the community that they build. We should apply these ideas.

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