NU#11: Whole day Baon Bag by Queen Ant

"The Queen Ant"

AGSB MBAH 10b  Entrepreneurship

Prof. Jorge Saguinsin

March 15, 2013

NU#11: Whole day Baon Bag

            I take care of my nephew and niece, who are in Grade 2 and Grade 4.  Every year, we are on the hunt for the perfect school bag and lunch bag.  The school bag is easier to find, as there are so many places and styles to choose from.  It is the lunch bag, which we have never had a bull's eye on.  It is always too small.  Also, the practical ones are usually made for just lunch, ehich means, they would either have to bring a separate bag for recess, or scrunch up the snacks and extra drink for recess,(am break). 

            I would like to come up with a Whole Day Baon Bag which will fit the am snacks, pm snacks, and lunch all in one bag.  The base bag would have the proper insulation.  I specifically mentioned bag, and not box, because bags are more flexible, as compared to plastic or metal boxes, which are too structured, there is nothing else that you could place inside.  The material used should be of higher quality (like that of the Australian Brand being sold in Rustan's) so, as to be able to use the bag for years, making it a practical choice.

            The bag would have compartmentalized spaces, where one compartment would be the "stacked" Tupperware or stainless containers, 1 for rice, 1 for the viand, and another for soup.  There would be another container for a sandwich or pastry, and another for fruits. Another compartment would be open structure for biscuits, or other snacks. On one side would be 2 zippered pouches attached with a Velcro strip.  One would be for the cutlery and the other, for tissue, wipes, and hand sanitizer.  Lastly, there would be 2 instead of 1 water bottle container outside the bag, so, you have the option of water or juice, or both, in the water bottles, or you could send tetra packs using the water bottle containers. 

            This new product should be available in most any store, including, department stores, malls, supermarkets and bookstores.  I could even tie up with schools and produce ones with their school logo.  Also, I could offer personalized versions and ones for special occasions. I could also produce different versions, like larger sizes, as picnic bags, or even larger ones as party bags.

            Most important though, is , solving my perennial lunch bag hunt.  This would be practical, convenient, and complete! 4